Over the past couple of years, we have witnessed esports rise in popularity. With this rise, entrepreneurs have been given the chance to take their skill set and apply it with the gaming industry. Some of the business models we have seen are: Bar-cades, LAN centers and merchandise shops.
We’re very lucky for chance to talk to a rising event organizer, Dwarfy Giants (DG). DG is a German based company based in North Rhine-Westphalia which was founded in 2013. Their business model consists of bringing the online viewing of video games to an positive live event. DG’s success has come from capitalizing on an untapped market. Out of all of the gamers that are in their country, one out of four live in their geographical area.
Dwarfy Giants’ Latest Achievements
- 7,000 Attendees spanning over 75 events
- Working Directly/Booked by Riot Games
- Working Directly/Booked by TakeTV
- Working Directly/Booked by JuicyBeats
With their solid achievements and success, they have become a vital key in Germany’s gaming industry.
How many events would you say that are near you? How many do you go to and how many do you host?
At first there weren’t very many gaming events in our area. When it comes to gaming events in our area they’re limited to smaller LAN parties. Every once in awhile you will see a big event such as the Junien Lan Party. These types of events happen an annual basis. After studying the market we made this our motivation which is to focus on the players. That is when we created Dwarfy Giants. We strive to keep both the casual viewers and the professional players on the same page, without creating a division between the two.
What kind of sponsorships do you have over in Germany/EU? Do you sponsor any teams or are you sponsored? I know over in Spain Vodafone just sponsored a league of legends team. Is this happening in Germany? If so can you tell me about how or who this was?
When it comes to sponsorships we’re driven by Gamekey and Hardware sponsorships. We hope to see more sponsorships come into our area. We feel invigorated by the recent sponsorship between Vodafone and their team; we have noticed that larger corporations are taking part in esports. We’re excited to see other corporations partake in this. It will only be a matter of time before you see fast food chains, beverage distributors and even clothing joining in on this fast growing culture. As of right now we are not sponsoring any teams. We feel that it is important to remain neutral to teams. We’re currently seeking out additional sponsorships for ourselves.
We strive to keep both the casual viewers and the professional players on the same page, without creating a division between the two.
What is the gaming culture like over there? I know here we spend hours upon hours watching Twitch and YouTube gaming, is it as acceptable there? Do you have any region specific websites that you use over the Twitch or Azubu?
This is a big point for me. What is gaming culture? Is it how you consume video games? How you live it?
I think that we only consume video games. These days, you can buy and play new games with just a click of a mouse so you are not so interested in the other things that are around. You can see the gameplay live on the internet and can watch it like a TV show. But there is much more than just the games themselves. There are so many creative opportunities available like artwork, soundtracks, developer specials and real life meetups we want to find and share with the gaming community. This is what we want to focus on at our events; we always feature a live painter, musician, photographer or other kind of special gaming experience. Gaming culture should be more people-focused. People are consuming so many games these days that don’t have any time to immerse themselves into it.
But this is not negative. It is a huge thing that we have so many games to choose from and can access them with such ease. Streaming is so important for the industry. In Germany, the popular websties to go to are Azubu, Twitch, and Hitbox. YouTube does not appeal to us because of problems with music copyright. In the future, there will be more gaming shows and entertainment coming from the TV industry to put pressure on the current big sites. One nice example is the Twitch Channel “Rocketbeans TV” which was a German MTV show. Now, after MTV did not renew with them, the creators made a 24h gaming format and are now very successful.
There are so many creative opportunities available like artwork, soundtracks, developer specials and real life meetups we want to find and share with the gaming community. This is what we want to focus on at our events; we always feature a live painter, musician, photographer or other kind of special gaming experience.
What would you say the most popular games are over there? I feel like in the United States we are driven by League of Legends and Counterstrike: Global Offensive.
In Germany, we share similar game interests with the United States. Although here there has been a huge surge of interest in EA Sport’s FIFA. It seems like it happened overnight. We also feel as if Hearthstone is just as big as Counterstrike: Global Offensive in Germany. Due to Hearthstone’s mobile application they’re able to entice and welcome even more gamers with this option. We know this will be the future of the gaming industry. We’re excited to see the growth of this. Another game that has been gaining a lot of presence is Vainglory . We looking forward to do a tournament with them soon!
All screenshots from Dwarfy-Giants are copyright of Dwarfy-Giants