Today, the Madison Square Garden Company (MSG) announced Nick Allen as their new VP of their ever-expanding esports division.
This makes him responsible for driving the efforts to expand MSG’s esports presence with a focus on operating Counter Logic Gaming, whose franchise was recently picked up by MSG. He’ll work closely with George “HotshotGG” Georgallidis, the CEO and Founder of CLG, as COO for the franchise. Allen will also help with opening up MSG’s many venues up to live esports productions and help showcase teams and events across the country.
“Nick brings with him an extensive knowledge of esports and a deep set of relationships developed through overseeing some of the industry’s most popular events, and he has created initiatives that have continued to grow the gaming community. His vision for the esports space will be an invaluable asset to The Madison Square Garden Company and to CLG.” -Jordan Solomon, executive vice president, MSG Sports
Nick Allen will also be leaving his position as the Vice President for Esports at Twitch where he oversaw their global expansion into esports, as well as organized and developed Twitch’s first real approach to promoting esports viewership growth. In his time at Twitch he also negotiated some of their biggest partnerships they have today. Before joining them in 2015, he was the esports operations manager at Riot Games where he was the spearhead of the team that would organize Worlds, the LCS, and the Challenger Series.
The Madison Square Garden Company, who Allen works with now, is a world leader in live entertainment as they have a number of different and venues and franchises under their name. MSG most notably owns venues like New York’s Madison Square Garden as well as owning well-known teams like the New York Knicks (NBA) and the recently picked up Counter Logic Gaming.