Technology giant Microsoft has announced plans to partner with PLAYERUNKNOWN and Bluehole to bring PLAYERUNKNOWN’s Battlegrounds (PUBG) to the Xbox One.
News came out of Gamescom 2017 revealed an extension of the partnership between Bluehole and PLAYERUNKNOWN. The publishers and developer of PUBG respectively, and Microsoft are jump-starting the launch of PUBG in the Xbox Game Review program. Executive producer at Bluehole Mr. CH Kim had this to say:
“By partnering with Microsoft, our team believes that we will be able to accelerate console development, while maintaining quality across all platforms, as well as giving us access to vast sales, marketing and publishing resources that will help us reach new fans to welcome to the PLAYERUNKNOWN’s Battlegrounds universe.”
PUBG is a battle royale game in which you are dropped from an airplane onto an island with 99 other contestants with the sole purpose of being the last person standing. The game has been developed from a simple mod to a full game, with more and more ways to play and updates. First person modes have now been rolled out to all of the groups – solo, duo and squad – as well as the introduction of new weapons and item crates.
The move to Xbox seems to indicate the growth of PUBG both casually and competitively, with invitational events happening at Gamescom as well as a previous event at Dreamhack Summer 2017. Recently, PUBG surpassed the mammoth milestone of having a higher peak number of concurrent players than Counter Strike: Global Offensive, a game that many would consider legendary in terms of online players.
It’s clear to see this rapid expansion of the game is encouraging the idea of a platform shift, although it remains to be seen if either side will suffer as a result of the divided developer attention.