Blizzard Entertainment announced earlier today that they will be rebranding their Battle.net Client to something that better corresponds with Blizzard themselves. Clearly “Battle.Net” has created lots of confusion from the disassociation.
“We’re going to be transitioning away from using the Battle.net name for our gaming service and the functionality connected to it. Battle.net technology will continue to serve as the central nervous system for Blizzard games—nothing is changing in that regard. We’ll just be referring to our various products and services using the Blizzard name instead. You’ve already seen this recently with things like “Blizzard Streaming” and “Blizzard Voice,” and more changes are on the way.
When we created Battle.net, the idea of including a tailored online-gaming service together with your game was more of a novel concept, so we put a lot of focus on explaining what the service was and how it worked, including giving it a distinct name. Over time, though, we’ve seen that there’s been occasional confusion and inefficiencies related to having two separate identities under which everything falls—Blizzard and Battle.net. Given that built-in multiplayer support is a well-understood concept and more of a normal expectation these days, there isn’t as much of a need to maintain a separate identity for what is essentially our networking technology.
We just wanted to make sure everyone was aware as we moved forward with this change over the next several months; we’ll provide any relevant updates as the transition progresses.”
Back in 1996, Blizzard launched Battle.net as the basis of all the Blizzard Titles; Diablo, Starcraft, and Warcraft franchises. Battle.net has been used as the company’s service, all tailored towards Blizzard games conveniently into one client. As we’ve seen many changes from the massive gaming company this past year, Blizzard now feels like its time to change the service to something that better relates to Blizzard Entertainment, but not change the functionality the client provides. 20 years later Blizzard has decided that its time to kick the “Battle.net” name forever.