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According to an article, the daily active users of Pokemon Go worldwide has steadily declined since the middle of July when it peaked.

Victor Anthony, Senior Analyst, told Bloomberg that “the declining trends should assuage investor concerns about the impact of Pokémon Go on time spent on the above named companies.”

Was Pokemon Go just a fad that is quickly ending? In the end, it’s made a huge impact on mainstream knowledge of Virtual/Augmented Reality and it’s safe to say we’ll see this genre being invested into more in the future.


Also published on Medium.

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